There’s the secret menu…but then there’s the the secret secret menu, created from the inside

McDonald’s® crew and managers across Ontario are going recipe-to-recipe to create the ultimate $10,000 sandwich or wrap. Their mission is simple: out-flavour their co-workers.

To let the crew know about the contest we created The Secret Secret Menu Challenge and had McDonald’s Canada’s Non-Communications Director explains what you should already know: There is no Secret Secret Menu Challenge.

We also plastered the staff areas with secret invisible ink posters, redacted submission forms and propaganda stickers.