Freelance Art Director
Freelance Art Director
Freelance Art Director Freelance Art Director
Mighty Angus
Broadcast & OOH
Certified Mighty
In 2015, McDonald's wasn't exactly known its for high-quality burgers. So, launching the new, premium Angus burger was a challenge. To prove our new burger was worth its salt, we shared it with Canada's mightiest cowboys. With genuine approval from these mighty beef lovers, the new Angus burger was “Certified Mighty” once and for all.
Credits
Art Director Rebecca Dunnet
Copywriter Owen Milburn
Creative Director David Daga
Agency Cossette