The Secret Secret Menu Challenge
Integrated Campaign
McDonald’s® crew and managers across Ontario are going recipe-to-recipe to create the ultimate $10,000 sandwich or wrap. Their mission is simple: out-flavour their co-workers.
To let the crew know about the contest we created The Secret Secret Menu Challenge and had McDonald’s Canada’s Non-Communications Director explains what you should already know: There is no Secret Secret Menu Challenge.
Secret Invisible Ink Posters
Redacted Submission Form
Propaganda Stickers
