Contour NEXT
Integrated Campaign
#PoweredByAccuracy
We all know someone who’s affected by diabetes. Yet despite its prevalence, the misunderstanding and stigma remains that people develop diabetes due to an unhealthy lifestyle and are somehow unable to live a normal life.
Our aim was to create an anthemic campaign that corrects the inaccurate beliefs about diabetes and showcases that no matter who you are, with the remarkable accuracy of Contour Next, you can still accomplish exceptional things.
Dessi - MMA Fighter
Max Domi - IIHF World Junior Champion Team Canada
James - Fire Captain
