Old El Paso Restaurante
Integrated Campaign
#MexicanChef
To launch Restaurante taco kits, we thought, throw a party or make a commercial? Why not both? So we invited real people to what they thought was just a party. But when they arrived they realized they had to cook and it was going to be filmed, all to demonstrate that everyone can be a mexican chef.
We also made a tumblr and invited people to share their creations while we shot and posted inspiring content for them.