Indoorsmen

Pwn the Great Indoors

Surviving Canada’s great outdoors in winter requires the right tools and know-how. For those who hibernate inside during those long winter months, the great indoors poses its own unique set of survival challenges.

To help navigate them, we created the Indoorsmen − an integrated campaign led by online video designed to help a new generation of gamers achieve mastery over their indoor environment using P&G products.